The Colleen Barrett Award For Administrative Excellence

The Colleen Barrett Award for Administrative Excellence is The Admin Awards’ most prestigious honor. This award celebrates the professional who best embodies the “spirit” and proficiency of one of the most admired (former) admin, Colleen Barrett, President Emeritus of Southwest Airlines. Over the course of her five-decade career, Colleen rose from legal secretary to President and COO of Southwest Airlines. She is praised for her leadership style and is considered one of the country’s most beloved business women, not to mention an advocate and inspiration for the 4.5 million Administrative Professionals across the nation. Click here to read more about the requirements for the Colleen Barrett Award for Administrative Excellence.

This coveted award will be presented by Colleen to the Administrative Professional that best demonstrates the qualities listed below, many of which enabled Colleen’s rise from legal secretary to President and Chief Operating Officer of Southwest Airlines and contributed to the company’s legendary corporate culture and extraordinary success.

These qualities are:

  • High proficiency
  • Values that reflect those of your organization
  • Passionately committed to your organization’s cause or purpose
  • Deeply committed to legendary customer service both internally and externally
  • The heart of employee advocacy – making sure the company does right by its employees

In 2012, as Core24 launched the Admin Awards, we sat down with Colleen Barrett for a personal Q&A interview.

Read it here

Colleen Barrett, Servant Leader and Superstar

By Laurie Wegman
(Originally appeared in the October 12th, 2012 edition of the Dallas Business Journal,
Admin Awards special section.)

colleen_barrettColleen Barrett has that “it” factor.
She’s been praised for her management style, leadership and decision-making. In her five-decade career she’s been an administrative professional, corporate executive, speaker and mentor. She’s the co-author of the popular book, Lead with Luv: A Different Way to Create Real Success, and she’s won numerous awards from esteemed publications such as Forbes, Fortune and BusinessWeek. But above all, Barrett is a humanitarian, a woman on a mission to ensure that customer service – as in true blue dedication to meeting the needs and expectations of others – remains a priority in the business world.

Ascending the Ranks
Barrett went to work in San Antonio as Herb Kelleher’s legal secretary in 1967. She joined Southwest Airlines in 1978 as its corporate secretary and subsequently served as its vice president – administration and executive vice president – customers. She was selected as president and COO of the airline in 2001, and has served as president emeritus since 2008. What may be lesser known about Barrett is the fact that, regardless of how many executive titles she has had next to her name, she still has a great affinity for one particular job designation: secretary.

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Debbie Johnson accepts The Colleen Barrett Award for Administrative Excellence from Colleen Barrett, The 2014 Dallas Admin Awards.

Barrett launched her career from the very notion of a stepping-stone, learning from Kelleher, who she credits as the person who gave her the opportunity to succeed. She says that if you “have a boss who will let you stretch” then you’ve got opportunity to learn. Barrett also says that administrative professionals, such a receptionists, have a tremendous advantage. “Talk about a place to learn how a company is run,” she added.

Barrett said she never began her work at Southwest with any sort of set path, so she didn’t feel the need to follow any preconceived notions of the way her career should shake out. She took advantage of opportunities, worked hard, and remained true to her belief in providing top-notch customer service. Even today, Barrett’s customer-centric style is the backbone of Southwest, and she remains one of our most decorated business professionals. She’s honest, funny, loving, and a servant leader.
Simply put, Colleen Barrett, perhaps the world’s most well known advocate for administrative pros, is a superstar of the highest degree.